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Assistant National Sales Manager

Job description

Assistant National Sales Manager

Covering the South & East Region

Parkwood is one of the leading leisure management companies in the UK, currently operating 75 leisure centres, 4 theatres and 4 outdoor activity venues on behalf of 25 Local Authority clients. The company has enjoyed steady and consistent growth since its inception in 1995, and now manages revenues in excess of £85m per annum.

The Leisure Business offers:

  • 18 million leisure centre visitors

  • 100,000 monthly health and fitness and swimming members on direct debits

  • Over 35,000 swimming lesson participants each week.

  • 1000 cultural events delivered to over 250,000 people

  • 700+ sports events delivered each year

The role and background

This position is to provide greater support to 17 of our sites to achieve our sales, revenue and net gain targets for swimming and fitness memberships across the country.

As Assistant National Sales Manager you will be responsible for:

  • Implementing sales strategies across approximately 17 sites.

  • The commercial performance of all membership sales revenue within your sites and improving membership net gain performance across these sites.

  • Working as part of the central sales and marketing team, but collaborating across the wider organisation.

  • This role will support the Head of Sales in the delivery of Parkwood sales and net gain numbers across all Parkwood sites. Reporting daily sales performance and questioning and interrogating below budget performance at individual sites.

  • This role will take ownership of our Atreemo back office CRM system to ensure all centres are recording their sales leads and appointments enabling you to report and manage individual sales performance with the Centre Managers.

  • You will be expected to deliver regular sales and membership assistant training to site based staff,  assessing and signing off OTE eligibility, as well as completing regular site sales audits.

  • You will be required to provide analysis on performance with recommendations into the operating structure. Most importantly help to ensure that our teams really put sales at the heart of everything we do, driving a sales, retention, customer service and accountability culture.

Applicants should offer the following skills and experience:

  • Experience of managing activity levels, sales journey’s and delivering member net gain improvements

  • Minimum of two year’s experience managing within a sales environment

  • Experience of delivering sales training

  • Good knowledge and previous experience of managing and using a CRM system

  • Previous people management experience

  • Strong oral and written communication skills required

  • Strong commercial awareness and business acumen

  • Excellent communication and Influencing skills

  • A completer / finisher

  • Good IT skills

  • Customer focus

  • Experience of delivering sales training

  • Experience in a pre-sales environment

  • University degree in a related field is a bonus

  • Nationwide travel is essential, therefore a car and a full driving license is required

What can Parkwood Leisure Offer you?

  • Competitive salary

  • Incremental annual leave

  • Free gym membership for you and a nominated person

  • Employee health cash plan

  • Employee discount portal - discounts on travel bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day to day spending

  • Cycle to Work scheme

  • Pension Scheme

  • Company sick pay

  • Career progression

  • Training and development

Parkwood Leisure is a well established business that is continuously growing. Successful applicants can look forward to joining a company that can offer career prospects and believes in investing in its people.

About Parkwood Leisure

Parkwood Leisure was established over 20 years ago and is now one of the UK's leading operators of publicly owned leisure facilities. Working with Legacy and Lex Leisure, we’re a company that’s proud to deliver a first-class service to each of the facilities we manage and is committed to working with local communities to make a difference and provide a healthier and happier lifestyle to the communities we serve.

For more information visit

Follow us on Twitter @ParkwoodLeisure