As a Leisure and Sales Assistant at Plas Menai, you will embody a professional mindset that balances professional and commercial acumen and a dedicated commitment to operational excellence. Your role is defined by target-driven delivery, where you act as the primary point of contact for the promotion and growth of our new gym and studio facilities while strictly adhering to Legacy Leisure’s brand standards and commercial KPIs.

Beyond the sales floor, you serve as a Professional Ambassador for both Plas Menai and Legacy Leisure, engaging with the community through high-energy outreach and ensuring professional bilingual service is at the heart of every customer interaction.

True to the Plas Menai Mindset, you will demonstrate operational versatility by managing the full membership lifecycle, from meticulous lead generation and CRM pipeline management to ensuring the premium presentation of our gym, studio, and reception facilities. Your growth-oriented approach is reflected in your commercial responsibilities, acting as the primary lead for community outreach projects, and your proactive delivery of all services through the medium of Welsh to meet essential bilingual standards.

Finally, you will uphold the Operational Integrity of the Centre by positively supporting guest welcomes and assisting Plas Menai in maintaining operational effectiveness.

Please note that this is a Welsh essential role. 

Key Responsibilities

1. Front of House Excellence & Customer Journey

• First Impressions: You will ensure all visitors receive a professional and courteous  welcome, acting as a Professional Ambassador for the Centre.

• Effective Communication: You will answer telephone calls efficiently, operate public address systems, and communicate messages effectively across the wider team.

• Service Standards: You will work individually or as part of a team to ensure customer needs are understood and met, generating long-term loyalty.

• Facility Knowledge: You must maintain a deep range of knowledge regarding the Centre's facilities, communications systems and processes required to assist customers with any issues.

02. Commercial Excellence & Target Orientation

• KPI Achievement: You are genuinely motivated by numbers and will take ownership of meeting daily and weekly Key Performance Indicators (KPIs).

• Conversion Mindset: You will proactively turn enquiries into memberships, focusing on sales closure and margin awareness to ensure sustainable growth.

• Upselling & Cross-selling: You will identify opportunities to enhance the customer experience through additional services without compromising brand integrity.

03. Data & Performance Management

• CRM Competence: You will maintain meticulous records of the sales pipeline, ensuring accurate logging, timely follow-ups, and pipeline hygiene.

• KPI Literacy: You will regularly monitor metrics such as conversion rates, Average Transaction Value (ATV), and close rates to self-correct and improve performance.

• Attention to Detail: You will ensure all data entry and membership contracts meet the Centre's high standards for accuracy.

04. Professional Ambassadorship & Outreach

• High-Energy Communication: You will act as a Professional Ambassador, delivering clear, persuasive, and confident pitches both on-site and during community outreach.

• Bilingual Service: As a Welsh Essential role, you will lead the Centre’s commitment to bilingual service delivery, communicating fluently with customers in both Welsh and English.

• Active Listening: You will uncover customer needs quickly and handle objections with a calm, logical, and professional manner.

05. Operational Versatility & Flexibility

• Service-Led Scheduling: Due to the nature of the membership market, your work pattern will include evenings and weekends, to meet peak demand.

• Travel & Outreach: You will possess the Operational Versatility to travel for off-site promotions and local business networking as required.

• Facility Readiness: You will ensure the gym and studio reception areas maintain a premium presentation and welcoming environment at all times.

06. QUALIFICATIONS, KNOWLEDGE & SKILLS

• Welsh Language (Essential): Must be able to communicate fluently through the medium of Welsh.

• Driving Licence (Essential): A clean driving licence is required to facilitate travel for outreach and business development.

• Education: 5 GCSEs or equivalent.

• Digital Literacy: In house training will be provided however, proficiency in POS systems, CRM software, and social selling tools is desirable

• Sales Background: Proven experience in a target-driven environment is highly desirable.

07. PERSONAL ( The Plas Menai Mindset)

Among the personal characteristics sought the applicant:

• Presence: You are outgoing, approachable, and consistently well-presented, serving as an ambassador for the Centre.

• Relationship Building: You possess the natural ability to build strong, respectful relationships with children, adults, colleagues, and visiting teachers alike.

• Peer Respect: You conduct yourself with the integrity required to gain immediate acceptance and respect from both customers and the wider professional team.

• Continuous Learning: You possess a positive drive to develop elite-level skills and are enthusiastic about acquiring new qualifications across both adventurous and leisure disciplines.

• Receptive to Growth: You actively seek and take feedback in a positive manner, viewing every interaction as an opportunity for self-development.

• Academic Dedication: You are committed to the completion of CPD

• Team Synergy: You are a committed team player who understands that our success depends on collaborative excellence.

• Independence: You are equally comfortable working independently, taking the initiative to solve problems before they escalate.

• Adaptability: You embrace the 360-degree nature of the role, showing equal passion for Plas Menai as a whole and the essential facility stewardship required to keep the Centre operational.

• Service Flexibility: You understand that a National Centre operates on a unique rhythm and are willing to work patterns to meet the needs of our guests.

• Bilingual Spirit: You are enthusiastic about supporting our commitment to Welsh Government standards by actively participating in bilingual service delivery and training.