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Swim Manager

Job description

Swim Manager

Part time/ 20 hours per week

Burnham on Sea

This is an ideal role for an individual who is motivated by managing a team of staff, is commercially driven and passionate about swimming. The Swim Manager is responsible for the commercial, sales, programming, development and operations of the Learn to Swim programme within the leisure centre.

Primary objectives and responsibilities for the Swim Manager are:

Commercial Focus

  • Understand and use KPIs to improve commercial performance of the sites pool programme

  • Create competitor analysis and SWOT to influence key objectives for the programme annually

  • Manage the sales targets and provide clear communication to the teams who support the sales process. Continually review net gain as the key metric.

  • Implement a strong focus on customer experience through post booking calls and take responsibility for training customer-facing staff on the sites to learn to swim USP: Safer, Smarter, Stronger.

  • Deliver a high quality programme driven by customer feedback and best practice utilising data provided by internal systems.

Managing the Swim Programme

  • Maximise pool space and timetabling to promote convenient entry points and retention.

  • Ensure the highest level of customer service is adopted at all times

  • Ensure the programme remains up to date and adhere to company processes and procedures.

  • Maintain a comprehensive knowledge of the aquatic industry and continue personal development

  • Forge positive working relationships with the wider community which would include schools, local swim clubs and other aquatic sports.

  • Develop an action plan to support recruitment and ongoing training with swimming teachers to support growth of the learn to swim programme.

  • Identify positive stories and assist business development by writing case studies in promoting good practice within the organisation.

  • To undertake any other duties as reasonably required by your Line Manager and other Senior Management.

Observation and Mentoring

  • Provide leadership as the direct line management to the  team of swim teachers. For example, overseeing scheduling to ensure all shifts are covered.

  • Be responsible for interview, induction and training for new swim teachers.

  • Regularly be on the poolside to observe the quality of the programme and provide feedback.

  • Ensure Safer, Smarter, and Stronger outcomes are delivered appropriately, and the swim teacher  teaches the internal schemes of work provided.


  • Recognising positive stories and opportunities to create good content.

  • Understand when a marketing campaign is needed to promote and sell more spaces and bring it to the Centre/ Contract managers attention.

  • Understanding both the companies and the site-specific USP and capitalise upon these.

  • Communication

  • Attend regular regional or national swim manager meetings

  • Positively dealing with all staff conflict

  • Work with the Head of Aquatics as an indirect report to achieve commercial targets, implement departmental strategies and adhere to processes and procedures.


Qualifications and skills

  • The candidate must demonstrate extensive knowledge of learning to swim programmes and the National Governing Bodies learn to swim framework.

  • Previous experience managing a team.

  • The candidate must be a fully qualified IOS Level 2 Swimming Teacher or equivalent.

  • NRASTC or NPLQ and First Aid at Work certificate are desirable or willingness to undertake


Among the personal characteristics sought the applicant:

  • Demonstrate ability to collaborate, develop partnership and work effectively as a member of a fast-paced, results-oriented team

  • Demonstrate knowledge of national trends and best practice in the aquatic industry

  • Demonstrate success managing, supervising and mentoring employees or other relevant supervisory experience

  • Demonstrate strong development and implementation of grass route sports programme management, ideally in an aquatic environment


  • The position of Swim manager may be classed as a regulated post and therefore may require a DBS Disclosure. In addition, where the individual does not already hold a DBS check, it may be necessary for the post holder to be submitted for a DBS check.

We are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.

If you are interested in applying for this role, we suggest that you do so at the earliest opportunity to avoid disappointment as interviews will be held throughout the process. Please note that if you have not received correspondence within 21 days then please assume your application has been unsuccessful on this occasion